3/22/2023 0 Comments Sally hansen unveiledBut that may have as much to do with the fact that its flagship L’Oréal Paris brand has healthy polish sales as any clouds on the nails horizon. Interestingly, L’Oréal hasn’t snapped up any other nail brands before or since the Essie buy. Could L’Oréal USA’s April 2010 purchase of Essie-another rock star in the pro arena- have lit a fire under Coty’s M&A team? OPI was another major “get” for Coty, though one could question the timing of that acquisition, which came three years after the Sally Hansen buy, and well into the nail-mania era. But when it isn’t first, Sally Hansen goes big: I Heart Nail Art, comprising tools and all manner of glittery, decal-y bells and whistles, is a massive assortment. Still, other Sally Hansen launches can feel a little “day late and a dollar short,” like this year’s “I Heart Nail Art” debut. This year it unveiled Miracle Gel, which doesn’t require heat curing, thus becoming all things gel to all people. For example, it was a first-mover on the DIY gel front, dazzling beauty editors at the 2012 press launch of its Salon Gel Polish Starter Kit, fully loaded with an unspeakably adorable, teensy-weensy LED lamp. (Recent proof: It just nabbed BrandSpark’s 2014 “Most Trusted Award” for nail care, a prize voted on by 86,000 US consumers.) Although it makes a concerted effort to chic up its image-via capsule collections with such New York Fashion Week darlings as Rodarte, Prabal Gurung and Alexander Wang-it is, and may always be, an affordable, bread-and-butter brand.Ī highly innovative bread-and-butter brand, that is nary a month goes by without some change-your-life, breakthrough Sally Hansen product hitting store shelves. In Sally Hansen, founded by its namesake in 1957, Coty got a line that heartland America has long held dear. The message was clear: “We’re not about to miss out on the hottest thing to happen to beauty since the advent of the alpha hydroxy acid.” Quickly after that buy, Coty offloaded virtually everything else in the Del lineup except market leader Sally Hansen. Having acquired Sally Hansen in 2007 (as part of its lock stock and barrel estimated $1 billion purchase of Del Laboratories, Inc.) Coty had already dipped a toe in the retail polish arena. While it would be hard to argue which was the splashier score- Philosophy or OPI, both of which are wildly beloved by consumers- the latter allowed Coty to not only tap an entirely new distribution channel, but also expand its foothold in the supernova that was nails circa 2010. By rounding out its portfolio with these brands, the plan was to reduce its reliance on the recession-plagued perfume biz, carve off a bigger slice of Germany’s beauty pie, and inch toward its stated goal of $7 billion in revenue by 2015. Scheller Cosmetics AG for an undisclosed amount the touchy-feely Philosophy skincare brand from the Carlyle Group for an estimated $1 billion and OPI, the pro nail care line famous for lacquers with cheeky names like “Skull & Glossbones” and “Wooden Shoe Like to Know,” for another (rumored) $1 billion.Īt the time of those purchases, Coty, then a $3.6 billion entity, was billing itself as the world’s largest fragrance company. In rapid succession, the New York-based, publicly held global powerhouse scooped up the German makeup company Dr. When it comes to spending sprees, November 2010 was a doozy for Coty, Inc.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |